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Broker Strategy

Broker Strategy

Adding value to your brokerage

One of my favorite quotes is from famed Greek storyteller Aesop who wrote “be careful what you wish for, lest it come true.” I was reminded of this by three separate conversations recently with brokers from different areas of the U.S. who had met their growth targets but were questioning Read more…

By Rick Ellis, 4 yearsApril 14, 2021 ago
Broker Strategy

The #1 Factor Driving Broker Success

Who’s On Top? My mentor is fond of saying, “those who control the listings control the market.” Looking at inventory stats across most markets would lead you to the conclusion that inventory is at an all-time low. However, that assumption is not completely accurate because the velocity of the market Read more…

By Rick Ellis, 4 yearsMarch 11, 2021 ago
Broker Strategy

What’s the Value of Your Brokerage?

“The worth of a thing is what it will bring,” states the old English proverb. Many brokers have had a spectacular year and they’re taking personal stock. The question of value, while it seems simple enough, is quite complicated. There are many reasons for establishing a brokerage’s value such as Read more…

By Rick Ellis, 4 yearsFebruary 10, 2021 ago
Broker Strategy

Five Things Your Competition Will Do Well in 2021

J. P. Morgan, the famous Wall Street banker and financier, was a driving force behind the wave of business growth in the U.S. in the early 20th century. However, he could have easily been describing the real estate market of 100+ years later when he said, “the first step towards Read more…

By Rick Ellis, 4 yearsJanuary 6, 2021 ago
Broker Strategy

Yesterday’s Home Runs Don’t Win Today’s Games

Babe Ruth, the greatest baseball player of all time, knew there was no coasting. Each day was a unique challenge with a new game, changing pitchers, different ballparks and specific strategies to win. He recognized that what worked in the last game doesn’t count today, or as the “Sultan of Read more…

By Rick Ellis, 5 yearsOctober 16, 2020 ago
Broker Strategy

What Really Drives a Brokerage Value

A Modern Day Heir A Florida broker was getting up in years and ready to slow down to enjoy the fruits of all his labor. Over coffee with his son he said, “it’s time for me to start planning my retirement and I’m thinking about giving you half the business. You’ll Read more…

By Rick Ellis, 5 yearsSeptember 3, 2020 ago
Broker Strategy

Brokers getting growth funding

“Make hay while the sun shines.” Medieval English farmers harvesting their hay coined the phrase as they watched the gloomy weather closely, making the most of small windows of changing circumstances. Most real estate brokers and agents today are enjoying the euphoria of rebounding market conditions as buyers and sellers are Read more…

By Rick Ellis, 5 yearsAugust 10, 2020 ago
Broker Strategy

Three Things Brokers Must Focus on Now

 Setting the New Norm “Never let a crisis go to waste.”Various renditions of the quote have been attributed to many throughout the years including Winston Churchill and Rahm Emanuel. For real estate brokers, it means not just getting through the current crisis, but taking steps to come out stronger on Read more…

By Rick Ellis, 5 yearsJune 8, 2020 ago
Broker Strategy

U.S. Broker Survey (COVID-19)

The real estate industry has long experienced disruptors such as non-traditional business models, new commission splits, technology, disappearing brick and mortar, etc., but no one foresaw the biggest disruptor as a microscopic infectious disease. That’s the reality today as the Coronavirus disease 2019 (COVID-19) has swept the nation, taking lives, Read more…

By Rick Ellis, 5 yearsApril 1, 2020 ago

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