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Real Estate Brokerage

Surprises in the shifting market

The real estate pendulum swings again Galileo was inside the Pisa cathedral in Tuscany, Italy in the early 17th century when he observed the regular back and forth movement of a lamp hanging from the ceiling. Watching the swinging, he noticed the movement was constant and predictable, ultimately leading to his law Read more…

By Rick Ellis, 3 yearsAugust 11, 2022 ago
Broker Strategy

How much is your brokerage REALLY worth?

What’s my brokerage worth? “Gambling is not about how well you play the games; it’s really about how well you handle your money,” says the old gamer’s axiom.  Real estate brokers have enjoyed a good run for several years and in the changing climate, many are looking to take some Read more…

By Rick Ellis, 3 yearsMay 26, 2022 ago
Real Estate Brokerage

The shift in the real estate market

Shift Happens For brokers and agents, the past 18-months have seen the hottest market in decades. Even with the pandemic and a struggling economy, most brokers have enjoyed record growth. But ask those same brokers what they see ahead for the rest of 2022, and few think they will match Read more…

By Rick Ellis, 3 yearsApril 29, 2022 ago
Broker Strategy

How the Best Brokerages Recruit

But We Have Free Coffee I was sitting in a boutique broker’s beautiful office listening to the owners vent about their frustration with recruiting. Attracting strong agents was a challenge for them, but equally frustrating was that after onboarding recruits, they often lost them to other brokers once they began Read more…

By Rick Ellis, 3 years ago
Broker Strategy

What will impact real estate in 2022

Same Stuff Different Day Welcome to the new year– although to many it’s best described by the acronym “SSDD.” Based on conversations with brokers, it does feel like the movie “Groundhog Day” in which the main character, Bill Murray, finds himself reliving the same day over and over. The real Read more…

By Rick Ellis, 3 yearsJanuary 11, 2022 ago
Broker Strategy

What’s wrong with brokerages?

There’s a dirty little secret in the world of real estate brokerages that few people talk about. It’s a disturbing trend that we’re seeing more frequently in small and mid-sized firms: Many brokerages today are just not very profitable. In 35+ years, I’ve looked at 1,000’s of financial statements. What Read more…

By Rick Ellis, 4 years ago
Broker Strategy

Adding value to your brokerage

One of my favorite quotes is from famed Greek storyteller Aesop who wrote “be careful what you wish for, lest it come true.” I was reminded of this by three separate conversations recently with brokers from different areas of the U.S. who had met their growth targets but were questioning Read more…

By Rick Ellis, 4 yearsApril 14, 2021 ago
Broker Strategy

The #1 Factor Driving Broker Success

Who’s On Top? My mentor is fond of saying, “those who control the listings control the market.” Looking at inventory stats across most markets would lead you to the conclusion that inventory is at an all-time low. However, that assumption is not completely accurate because the velocity of the market Read more…

By Rick Ellis, 4 yearsMarch 11, 2021 ago
Broker Strategy

Five Things Your Competition Will Do Well in 2021

J. P. Morgan, the famous Wall Street banker and financier, was a driving force behind the wave of business growth in the U.S. in the early 20th century. However, he could have easily been describing the real estate market of 100+ years later when he said, “the first step towards Read more…

By Rick Ellis, 4 yearsJanuary 6, 2021 ago

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