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Rick Ellis

Broker Strategy

How much is your brokerage worth?

Why determining brokerage value is so hard “Close only counts in horseshoes and hand grenades,” said famed Major League Baseball outfielder and manager, Frank Robinson. While his famous phrase coined in 1973 graphically makes the point that being close to achieving something doesn’t actually provide real benefit (other than in Read more…

By Rick Ellis, 2 yearsFebruary 17, 2023 ago
Broker Strategy

How to increase brokerage growth in a slowing economy

Three basic areas for brokerage growth Mark Twain could have been a real estate broker when he said, “history doesn’t repeat itself, but it does rhyme.” While there are fundamental differences, many pundits like to compare today’s real estate market to the days preceding the pre-2008 housing crisis. Certainly, the industry is Read more…

By Rick Ellis, 2 years ago
Broker Strategy

Increasing your brokerage’s value

What’s the real driver of value in a brokerage? “Why would I sell if I was making that kind of money,” he asked dismissively. The broker wanted to discuss selling his brokerage and cashing out. He had just voiced his thoughts on its value, and he had a really big number in Read more…

By Rick Ellis, 3 yearsSeptember 23, 2022 ago
Real Estate Brokerage

Surprises in the shifting market

The real estate pendulum swings again Galileo was inside the Pisa cathedral in Tuscany, Italy in the early 17th century when he observed the regular back and forth movement of a lamp hanging from the ceiling. Watching the swinging, he noticed the movement was constant and predictable, ultimately leading to his law Read more…

By Rick Ellis, 3 yearsAugust 11, 2022 ago
Real Estate Brokerage

The shift in the real estate market

Shift Happens For brokers and agents, the past 18-months have seen the hottest market in decades. Even with the pandemic and a struggling economy, most brokers have enjoyed record growth. But ask those same brokers what they see ahead for the rest of 2022, and few think they will match Read more…

By Rick Ellis, 3 yearsApril 29, 2022 ago
Broker Strategy

What’s wrong with brokerages?

There’s a dirty little secret in the world of real estate brokerages that few people talk about. It’s a disturbing trend that we’re seeing more frequently in small and mid-sized firms: Many brokerages today are just not very profitable. In 35+ years, I’ve looked at 1,000’s of financial statements. What Read more…

By Rick Ellis, 4 years ago
Broker Strategy

Broker Growth Strategies

The logistics for planning in a changing market Baseball Hall of Fame legend, Yogi Berra was one of the greatest players of all time, but he was also known for his way with words referred to as Yogi-isims. Often, his unintended and twisted misuse of words reflected an underlying wisdom. Read more…

By Rick Ellis, 4 yearsOctober 7, 2021 ago
Broker Strategy

The Next Real Estate Wave

Are you making the waves? Last week would have been Otis Redding’s 80th birthday. The famed Georgia singer/song writer penned one my favorite lyrics, “I’m sittin’ on the dock of the bay watchin’ the tide roll away.” This line from (Sittin’ On) The Dock of The Bay could be describing Read more…

By Rick Ellis, 4 yearsSeptember 15, 2021 ago
Broker Strategy

Market cooling or summer doldrums?

I live on a coastal island where sailing is a favorite past time. Here, “doldrums” is a nautical term for poor wind conditions requiring sailors to motor through under power. Are the winds changing in real estate and will brokers have to alter their course? Let’s be clear: the market Read more…

By Rick Ellis, 4 years ago

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