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Broker Strategy

How the best recruit top agents

Keys to a strategic brokerage recruiting program Over coffee recently, a broker with 150+ agents, confided to me that he was losing agents to the aggressive recruiting activities of his competitors. As I listened, he said he was planning to gear up his own recruiting efforts at the end of Read more…

By Rick Ellis, 6 monthsOctober 14, 2022 ago
Broker Strategy

The Next Real Estate Wave

Are you making the waves? Last week would have been Otis Redding’s 80th birthday. The famed Georgia singer/song writer penned one my favorite lyrics, “I’m sittin’ on the dock of the bay watchin’ the tide roll away.” This line from (Sittin’ On) The Dock of The Bay could be describing Read more…

By Rick Ellis, 2 yearsSeptember 15, 2021 ago
Broker Strategy

Yesterday’s Home Runs Don’t Win Today’s Games

Babe Ruth, the greatest baseball player of all time, knew there was no coasting. Each day was a unique challenge with a new game, changing pitchers, different ballparks and specific strategies to win. He recognized that what worked in the last game doesn’t count today, or as the “Sultan of Read more…

By Rick Ellis, 2 yearsOctober 16, 2020 ago
Broker Strategy

What Really Drives a Brokerage Value

A Modern Day Heir A Florida broker was getting up in years and ready to slow down to enjoy the fruits of all his labor. Over coffee with his son he said, “it’s time for me to start planning my retirement and I’m thinking about giving you half the business. You’ll Read more…

By Rick Ellis, 3 yearsSeptember 3, 2020 ago
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