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Broker Strategy

How much is your brokerage worth?

Why determining brokerage value is so hard “Close only counts in horseshoes and hand grenades,” said famed Major League Baseball outfielder and manager, Frank Robinson. While his famous phrase coined in 1973 graphically makes the point that being close to Read more…

By Rick Ellis, 1 monthFebruary 17, 2023 ago
Broker Strategy

How to increase brokerage growth in a slowing economy

Three basic areas for brokerage growth Mark Twain could have been a real estate broker when he said, “history doesn’t repeat itself, but it does rhyme.” While there are fundamental differences, many pundits like to compare today’s real estate market to the Read more…

By Rick Ellis, 2 months ago
Broker Strategy

Will 2023 be a “nobody’s market?”

The good news & the bad news The words jumped out at me from an old sheet of lined notepad paper in a thick file that I had kept through the years, “This business is about challenging times. Either you’re in Read more…

By Rick Ellis, 4 monthsDecember 9, 2022 ago
Real Estate Brokerage

Real estate growth in chaos

Finding the opportunities in your market A mere week had passed since Hurricane Ian tore through Southwest Florida, leaving a swath of damages that could reach as high as $250 billion, and yet inside this once beautiful real estate broker’s Read more…

By Rick Ellis, 5 monthsNovember 4, 2022 ago
Broker Strategy

How the best recruit top agents

Keys to a strategic brokerage recruiting program Over coffee recently, a broker with 150+ agents, confided to me that he was losing agents to the aggressive recruiting activities of his competitors. As I listened, he said he was planning to Read more…

By Rick Ellis, 6 monthsOctober 14, 2022 ago
Broker Strategy

Increasing your brokerage’s value

What’s the real driver of value in a brokerage? “Why would I sell if I was making that kind of money,” he asked dismissively. The broker wanted to discuss selling his brokerage and cashing out. He had just voiced his Read more…

By Rick Ellis, 6 monthsSeptember 23, 2022 ago
Real Estate Brokerage

Surprises in the shifting market

The real estate pendulum swings again Galileo was inside the Pisa cathedral in Tuscany, Italy in the early 17th century when he observed the regular back and forth movement of a lamp hanging from the ceiling. Watching the swinging, he noticed the Read more…

By Rick Ellis, 8 monthsAugust 11, 2022 ago
Broker Strategy

How much is your brokerage REALLY worth?

What’s my brokerage worth? “Gambling is not about how well you play the games; it’s really about how well you handle your money,” says the old gamer’s axiom.  Real estate brokers have enjoyed a good run for several years and Read more…

By Rick Ellis, 10 monthsMay 26, 2022 ago
Real Estate Brokerage

The shift in the real estate market

Shift Happens For brokers and agents, the past 18-months have seen the hottest market in decades. Even with the pandemic and a struggling economy, most brokers have enjoyed record growth. But ask those same brokers what they see ahead for Read more…

By Rick Ellis, 11 monthsApril 29, 2022 ago

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