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Real Estate Brokerage

Broker Strategy

How much is your brokerage REALLY worth?

What’s my brokerage worth? “Gambling is not about how well you play the games; it’s really about how well you handle your money,” says the old gamer’s axiom.  Real estate brokers have enjoyed a good run for several years and in the changing climate, many are looking to take some Read more…

By Rick Ellis, 2 daysMay 26, 2022 ago
Real Estate Brokerage

The shift in the real estate market

Shift Happens For brokers and agents, the past 18-months have seen the hottest market in decades. Even with the pandemic and a struggling economy, most brokers have enjoyed record growth. But ask those same brokers what they see ahead for the rest of 2022, and few think they will match Read more…

By Rick Ellis, 4 weeksApril 29, 2022 ago
Broker Strategy

How the Best Brokerages Recruit

But We Have Free Coffee I was sitting in a boutique broker’s beautiful office listening to the owners vent about their frustration with recruiting. Attracting strong agents was a challenge for them, but equally frustrating was that after onboarding recruits, they often lost them to other brokers once they began Read more…

By Rick Ellis, 2 months ago
Broker Strategy

Agents desperately need this

The One Thing Your Agents Need   A hotly debated topic among brokers is what do agents really need today to ensure their overall success. The raging issue is important for so many reasons, as agent success directly impacts the health of the brokerage. Will Rogers said, “A difference of opinion is what Read more…

By Rick Ellis, 3 months ago
Broker Strategy

What will impact real estate in 2022

Same Stuff Different Day Welcome to the new year– although to many it’s best described by the acronym “SSDD.” Based on conversations with brokers, it does feel like the movie “Groundhog Day” in which the main character, Bill Murray, finds himself reliving the same day over and over. The real Read more…

By Rick Ellis, 5 monthsJanuary 11, 2022 ago
Broker Strategy

What’s wrong with brokerages?

There’s a dirty little secret in the world of real estate brokerages that few people talk about. It’s a disturbing trend that we’re seeing more frequently in small and mid-sized firms: Many brokerages today are just not very profitable. In 35+ years, I’ve looked at 1,000’s of financial statements. What Read more…

By Rick Ellis, 7 months ago
Broker Strategy

Broker Growth Strategies

The logistics for planning in a changing market Baseball Hall of Fame legend, Yogi Berra was one of the greatest players of all time, but he was also known for his way with words referred to as Yogi-isims. Often, his unintended and twisted misuse of words reflected an underlying wisdom. Read more…

By Rick Ellis, 8 monthsOctober 7, 2021 ago
Broker Strategy

The Next Real Estate Wave

Are you making the waves? Last week would have been Otis Redding’s 80th birthday. The famed Georgia singer/song writer penned one my favorite lyrics, “I’m sittin’ on the dock of the bay watchin’ the tide roll away.” This line from (Sittin’ On) The Dock of The Bay could be describing Read more…

By Rick Ellis, 9 monthsSeptember 15, 2021 ago
Broker Strategy

Market cooling or summer doldrums?

I live on a coastal island where sailing is a favorite past time. Here, “doldrums” is a nautical term for poor wind conditions requiring sailors to motor through under power. Are the winds changing in real estate and will brokers have to alter their course? Let’s be clear: the market Read more…

By Rick Ellis, 10 months ago

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