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Broker Strategy

Broker Strategy

The #1 reason brokers sell good companies

The surprising reason why brokers sell good companies Warren Buffet famously said, “The real thing to do with a great business is just hang on for dear life.” However, many real estate brokers do sell their brokerages and the primary motivation behind the decision to sell is not always financially Read more…

By Rick Ellis, 2 years ago
Broker Strategy

Brokers share their #1 challenge

The Top 5 Brokerage Challenges One of the biggest challenges as a real estate broker is always having to be “the smartest person in the room.” Literally, everyone looks to you for answers and guidance which can be a challenge in a rapidly changing environment. A favorite quote of mine Read more…

By Rick Ellis, 2 yearsApril 28, 2023 ago
Broker Strategy

How much is your brokerage worth?

Why determining brokerage value is so hard “Close only counts in horseshoes and hand grenades,” said famed Major League Baseball outfielder and manager, Frank Robinson. While his famous phrase coined in 1973 graphically makes the point that being close to achieving something doesn’t actually provide real benefit (other than in Read more…

By Rick Ellis, 2 yearsFebruary 17, 2023 ago
Broker Strategy

How to increase brokerage growth in a slowing economy

Three basic areas for brokerage growth Mark Twain could have been a real estate broker when he said, “history doesn’t repeat itself, but it does rhyme.” While there are fundamental differences, many pundits like to compare today’s real estate market to the days preceding the pre-2008 housing crisis. Certainly, the industry is Read more…

By Rick Ellis, 2 years ago
Broker Strategy

Will 2023 be a “nobody’s market?”

The good news & the bad news The words jumped out at me from an old sheet of lined notepad paper in a thick file that I had kept through the years, “This business is about challenging times. Either you’re in one now, or you’re just coming out of one, or you’re Read more…

By Rick Ellis, 2 yearsDecember 9, 2022 ago
Broker Strategy

How the best recruit top agents

Keys to a strategic brokerage recruiting program Over coffee recently, a broker with 150+ agents, confided to me that he was losing agents to the aggressive recruiting activities of his competitors. As I listened, he said he was planning to gear up his own recruiting efforts at the end of Read more…

By Rick Ellis, 3 yearsOctober 14, 2022 ago
Broker Strategy

Increasing your brokerage’s value

What’s the real driver of value in a brokerage? “Why would I sell if I was making that kind of money,” he asked dismissively. The broker wanted to discuss selling his brokerage and cashing out. He had just voiced his thoughts on its value, and he had a really big number in Read more…

By Rick Ellis, 3 yearsSeptember 23, 2022 ago
Broker Strategy

How much is your brokerage REALLY worth?

What’s my brokerage worth? “Gambling is not about how well you play the games; it’s really about how well you handle your money,” says the old gamer’s axiom.  Real estate brokers have enjoyed a good run for several years and in the changing climate, many are looking to take some Read more…

By Rick Ellis, 3 yearsMay 26, 2022 ago
Broker Strategy

How the Best Brokerages Recruit

But We Have Free Coffee I was sitting in a boutique broker’s beautiful office listening to the owners vent about their frustration with recruiting. Attracting strong agents was a challenge for them, but equally frustrating was that after onboarding recruits, they often lost them to other brokers once they began Read more…

By Rick Ellis, 3 years ago

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