Why determining brokerage value is so hard “Close only counts in horseshoes and hand grenades,” said famed Major League Baseball outfielder and manager, Frank Robinson. While his famous phrase coined in 1973 graphically makes the point that being close to achieving something doesn’t actually provide real benefit (other than in Read more…
Finding the opportunities in your market A mere week had passed since Hurricane Ian tore through Southwest Florida, leaving a swath of damages that could reach as high as $250 billion, and yet inside this once beautiful real estate broker’s office, workmen were already at the task of rebuilding. Talking Read more…
Keys to a strategic brokerage recruiting program Over coffee recently, a broker with 150+ agents, confided to me that he was losing agents to the aggressive recruiting activities of his competitors. As I listened, he said he was planning to gear up his own recruiting efforts at the end of Read more…
What’s the real driver of value in a brokerage? “Why would I sell if I was making that kind of money,” he asked dismissively. The broker wanted to discuss selling his brokerage and cashing out. He had just voiced his thoughts on its value, and he had a really big number in Read more…
The real estate pendulum swings again Galileo was inside the Pisa cathedral in Tuscany, Italy in the early 17th century when he observed the regular back and forth movement of a lamp hanging from the ceiling. Watching the swinging, he noticed the movement was constant and predictable, ultimately leading to his law Read more…
But We Have Free Coffee I was sitting in a boutique broker’s beautiful office listening to the owners vent about their frustration with recruiting. Attracting strong agents was a challenge for them, but equally frustrating was that after onboarding recruits, they often lost them to other brokers once they began Read more…
Same Stuff Different Day Welcome to the new year– although to many it’s best described by the acronym “SSDD.” Based on conversations with brokers, it does feel like the movie “Groundhog Day” in which the main character, Bill Murray, finds himself reliving the same day over and over. The real Read more…
Arnold Palmer said, “timing is everything in life and in golf.” If Arnie had been a real estate broker, he would have added “and selling your brokerage.” Most brokers I meet admit they think about selling their companies but very few have a real plan for the timing of when Read more…
Ask ten brokers what agents need to be successful and you’ll generally get ten different responses ranging from leads, apps, training, nicer offices, better technology– even tough love. While these may be important, what agents really need is something more basic and if you can provide this one resource, you’ll Read more…