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Broker Strategy

How to increase brokerage growth in a slowing economy

Three basic areas for brokerage growth Mark Twain could have been a real estate broker when he said, “history doesn’t repeat itself, but it does rhyme.” While there are fundamental differences, many pundits like to compare today’s real estate market to the days preceding the pre-2008 housing crisis. Certainly, the industry is Read more…

By Rick Ellis, 1 week ago
Real Estate Brokerage

Real estate growth in chaos

Finding the opportunities in your market A mere week had passed since Hurricane Ian tore through Southwest Florida, leaving a swath of damages that could reach as high as $250 billion, and yet inside this once beautiful real estate broker’s office, workmen were already at the task of rebuilding. Talking Read more…

By Rick Ellis, 3 monthsNovember 4, 2022 ago
Broker Strategy

How much is your brokerage REALLY worth?

What’s my brokerage worth? “Gambling is not about how well you play the games; it’s really about how well you handle your money,” says the old gamer’s axiom.  Real estate brokers have enjoyed a good run for several years and in the changing climate, many are looking to take some Read more…

By Rick Ellis, 8 monthsMay 26, 2022 ago
Broker Strategy

How the Best Brokerages Recruit

But We Have Free Coffee I was sitting in a boutique broker’s beautiful office listening to the owners vent about their frustration with recruiting. Attracting strong agents was a challenge for them, but equally frustrating was that after onboarding recruits, they often lost them to other brokers once they began Read more…

By Rick Ellis, 10 months ago
Broker Strategy

What will impact real estate in 2022

Same Stuff Different Day Welcome to the new year– although to many it’s best described by the acronym “SSDD.” Based on conversations with brokers, it does feel like the movie “Groundhog Day” in which the main character, Bill Murray, finds himself reliving the same day over and over. The real Read more…

By Rick Ellis, 1 yearJanuary 11, 2022 ago
Broker Strategy

Broker Growth Strategies

The logistics for planning in a changing market Baseball Hall of Fame legend, Yogi Berra was one of the greatest players of all time, but he was also known for his way with words referred to as Yogi-isims. Often, his unintended and twisted misuse of words reflected an underlying wisdom. Read more…

By Rick Ellis, 1 yearOctober 7, 2021 ago
Broker Strategy

The Next Real Estate Wave

Are you making the waves? Last week would have been Otis Redding’s 80th birthday. The famed Georgia singer/song writer penned one my favorite lyrics, “I’m sittin’ on the dock of the bay watchin’ the tide roll away.” This line from (Sittin’ On) The Dock of The Bay could be describing Read more…

By Rick Ellis, 1 yearSeptember 15, 2021 ago
Broker Strategy

Why are agents switching from good firms?

It’s a long-held industry tenant that real estate agents primarily switch brokerages during the bad times—yet over the past year the industry has seen tremendous numbers of agents jumping ship to competing firms. At a recent national industry event, several interesting insights were shared regarding how market share has recently Read more…

By Rick Ellis, 2 yearsJuly 14, 2021 ago
Broker Strategy

Is there a housing bubble in your future?

“When is the housing market going to crash” was a Google search topic that recently spiked by 2,450% among online consumers. It’s a subject that has been on the minds of many and a regular topic in industry discussions. The real estate market has been white-hot this past year with Read more…

By Rick Ellis, 2 yearsMay 14, 2021 ago

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