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Real Estate Brokerage

Why brokers struggle with change

Launching change in a brokerage Standing on the ocean’s edge just after dark in New Smyrna Beach, Florida earlier this year, I witnessed an amazing event as SpaceX launched Falcon Heavy from Kennedy Space Center 40-miles to the south. The three engines, with thrust equaling eighteen 747 aircraft, propelled the huge Read more…

By Rick Ellis, 3 months ago
Broker Strategy

The #1 reason brokers sell good companies

The surprising reason why brokers sell good companies Warren Buffet famously said, “The real thing to do with a great business is just hang on for dear life.” However, many real estate brokers do sell their brokerages and the primary motivation behind the decision to sell is not always financially Read more…

By Rick Ellis, 5 months ago
Broker Strategy

Brokers share their #1 challenge

The Top 5 Brokerage Challenges One of the biggest challenges as a real estate broker is always having to be “the smartest person in the room.” Literally, everyone looks to you for answers and guidance which can be a challenge in a rapidly changing environment. A favorite quote of mine Read more…

By Rick Ellis, 8 monthsApril 28, 2023 ago
Broker Strategy

How much is your brokerage worth?

Why determining brokerage value is so hard “Close only counts in horseshoes and hand grenades,” said famed Major League Baseball outfielder and manager, Frank Robinson. While his famous phrase coined in 1973 graphically makes the point that being close to achieving something doesn’t actually provide real benefit (other than in Read more…

By Rick Ellis, 10 monthsFebruary 17, 2023 ago
Broker Strategy

How to increase brokerage growth in a slowing economy

Three basic areas for brokerage growth Mark Twain could have been a real estate broker when he said, “history doesn’t repeat itself, but it does rhyme.” While there are fundamental differences, many pundits like to compare today’s real estate market to the days preceding the pre-2008 housing crisis. Certainly, the industry is Read more…

By Rick Ellis, 11 months ago
Real Estate Brokerage

Real estate growth in chaos

Finding the opportunities in your market A mere week had passed since Hurricane Ian tore through Southwest Florida, leaving a swath of damages that could reach as high as $250 billion, and yet inside this once beautiful real estate broker’s office, workmen were already at the task of rebuilding. Talking Read more…

By Rick Ellis, 1 yearNovember 4, 2022 ago
Broker Strategy

How the best recruit top agents

Keys to a strategic brokerage recruiting program Over coffee recently, a broker with 150+ agents, confided to me that he was losing agents to the aggressive recruiting activities of his competitors. As I listened, he said he was planning to gear up his own recruiting efforts at the end of Read more…

By Rick Ellis, 1 yearOctober 14, 2022 ago
Broker Strategy

Increasing your brokerage’s value

What’s the real driver of value in a brokerage? “Why would I sell if I was making that kind of money,” he asked dismissively. The broker wanted to discuss selling his brokerage and cashing out. He had just voiced his thoughts on its value, and he had a really big number in Read more…

By Rick Ellis, 1 yearSeptember 23, 2022 ago
Real Estate Brokerage

Surprises in the shifting market

The real estate pendulum swings again Galileo was inside the Pisa cathedral in Tuscany, Italy in the early 17th century when he observed the regular back and forth movement of a lamp hanging from the ceiling. Watching the swinging, he noticed the movement was constant and predictable, ultimately leading to his law Read more…

By Rick Ellis, 1 yearAugust 11, 2022 ago

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