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Rick Ellis

Broker Strategy

The #1 Factor Driving Broker Success

Who’s On Top? My mentor is fond of saying, “those who control the listings control the market.” Looking at inventory stats across most markets would lead you to the conclusion that inventory is at an all-time low. However, that assumption is not completely accurate because the velocity of the market Read more…

By Rick Ellis, 1 yearMarch 11, 2021 ago
Broker Strategy

What’s the Value of Your Brokerage?

“The worth of a thing is what it will bring,” states the old English proverb. Many brokers have had a spectacular year and they’re taking personal stock. The question of value, while it seems simple enough, is quite complicated. There are many reasons for establishing a brokerage’s value such as Read more…

By Rick Ellis, 1 yearFebruary 10, 2021 ago
Broker Strategy

Five Things Your Competition Will Do Well in 2021

J. P. Morgan, the famous Wall Street banker and financier, was a driving force behind the wave of business growth in the U.S. in the early 20th century. However, he could have easily been describing the real estate market of 100+ years later when he said, “the first step towards Read more…

By Rick Ellis, 1 yearJanuary 6, 2021 ago
Real Estate Brokerage

How Big is Big?

As the strangest of years comes to a wrap, it is amazing that after taking such a sideways turn early on, 2020 became an unexpected frenzy of activity for most in the industry. Nine months ago, few would have predicted the level of business real estate companies would see in Read more…

By Rick Ellis, 1 yearDecember 3, 2020 ago
Broker Strategy

Yesterday’s Home Runs Don’t Win Today’s Games

Babe Ruth, the greatest baseball player of all time, knew there was no coasting. Each day was a unique challenge with a new game, changing pitchers, different ballparks and specific strategies to win. He recognized that what worked in the last game doesn’t count today, or as the “Sultan of Read more…

By Rick Ellis, 2 yearsOctober 16, 2020 ago
Broker Strategy

What Really Drives a Brokerage Value

A Modern Day Heir A Florida broker was getting up in years and ready to slow down to enjoy the fruits of all his labor. Over coffee with his son he said, “it’s time for me to start planning my retirement and I’m thinking about giving you half the business. You’ll Read more…

By Rick Ellis, 2 yearsSeptember 3, 2020 ago
Broker Strategy

Brokers getting growth funding

“Make hay while the sun shines.” Medieval English farmers harvesting their hay coined the phrase as they watched the gloomy weather closely, making the most of small windows of changing circumstances. Most real estate brokers and agents today are enjoying the euphoria of rebounding market conditions as buyers and sellers are Read more…

By Rick Ellis, 2 yearsAugust 10, 2020 ago
Real Estate Brokerage

Hope is Not a Strategy: Planned M&A Growth

Here is an amazing fact: Almost ½ of the entire U.S. residential industry is conducted by approximately 1% of the brokerages. In June, The Real Estate Almanac published by leading research and advisory firm T3 Sixty, noted that 48.9% of all the existing home sales were conducted by the top 1,000 firms. Amazingly, this number has Read more…

By Rick Ellis, 2 yearsJuly 7, 2020 ago
Real Estate Brokerage

Brokers: What’s Looming Next?

What A Difference 8-Weeks Makes I was in Texas when I got the call that Realogy was sending me home (along with more than sixty of my peers from across the various Realogy brands). Just like you, we have been operating in a new remote world where health and safety Read more…

By Rick Ellis, 2 yearsMay 6, 2020 ago

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