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Rick Ellis

Real Estate Brokerage

The shift in the real estate market

Shift Happens For brokers and agents, the past 18-months have seen the hottest market in decades. Even with the pandemic and a struggling economy, most brokers have enjoyed record growth. But ask those same brokers what they see ahead for the rest of 2022, and few think they will match Read more…

By Rick Ellis, 2 monthsApril 29, 2022 ago
Broker Strategy

What’s wrong with brokerages?

There’s a dirty little secret in the world of real estate brokerages that few people talk about. It’s a disturbing trend that we’re seeing more frequently in small and mid-sized firms: Many brokerages today are just not very profitable. In 35+ years, I’ve looked at 1,000’s of financial statements. What Read more…

By Rick Ellis, 8 months ago
Broker Strategy

Broker Growth Strategies

The logistics for planning in a changing market Baseball Hall of Fame legend, Yogi Berra was one of the greatest players of all time, but he was also known for his way with words referred to as Yogi-isims. Often, his unintended and twisted misuse of words reflected an underlying wisdom. Read more…

By Rick Ellis, 9 monthsOctober 7, 2021 ago
Broker Strategy

The Next Real Estate Wave

Are you making the waves? Last week would have been Otis Redding’s 80th birthday. The famed Georgia singer/song writer penned one my favorite lyrics, “I’m sittin’ on the dock of the bay watchin’ the tide roll away.” This line from (Sittin’ On) The Dock of The Bay could be describing Read more…

By Rick Ellis, 10 monthsSeptember 15, 2021 ago
Broker Strategy

Market cooling or summer doldrums?

I live on a coastal island where sailing is a favorite past time. Here, “doldrums” is a nautical term for poor wind conditions requiring sailors to motor through under power. Are the winds changing in real estate and will brokers have to alter their course? Let’s be clear: the market Read more…

By Rick Ellis, 11 months ago
Broker Strategy

Why are agents switching from good firms?

It’s a long-held industry tenant that real estate agents primarily switch brokerages during the bad times—yet over the past year the industry has seen tremendous numbers of agents jumping ship to competing firms. At a recent national industry event, several interesting insights were shared regarding how market share has recently Read more…

By Rick Ellis, 12 monthsJuly 14, 2021 ago
Broker Strategy

Big brokers ARE getting bigger

Getting a bigger slice of the pie     It’s no secret; the big ARE getting bigger. Brokerage consolidation is rapidly moving throughout the industry fueled by the recognition that with size comes economies of scale. Many feel larger brokerages are often able to provide more, reduce costs and be more competitive Read more…

By Rick Ellis, 1 yearJune 24, 2021 ago
Broker Strategy

Is there a housing bubble in your future?

“When is the housing market going to crash” was a Google search topic that recently spiked by 2,450% among online consumers. It’s a subject that has been on the minds of many and a regular topic in industry discussions. The real estate market has been white-hot this past year with Read more…

By Rick Ellis, 1 yearMay 14, 2021 ago
Broker Strategy

Adding value to your brokerage

One of my favorite quotes is from famed Greek storyteller Aesop who wrote “be careful what you wish for, lest it come true.” I was reminded of this by three separate conversations recently with brokers from different areas of the U.S. who had met their growth targets but were questioning Read more…

By Rick Ellis, 1 yearApril 14, 2021 ago

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